Nick
When I first returned home from active duty I joined the family business and sold real estate for a
Re/Max Franchise in Bayonet Point Florida. I did a lot of bulk mailing but I had data to justify farming potential home sellers particular roads, blocks or subdivisions . Real estate was hot and 50% of these homes will sell again in 3 years. It made sense to mail a post card with my personal logo and phone number every month. I mailed out a campaign of six cards and repeated the same campaign over and over to the same homes . I had custom signs with my personal logo displayed well in yards and even had the advertising on the bus and and the backs of bus route bench seats. It was part of a overall branding campaign. It was very labor intensive and required a full time assistant in addition to my wife. I subscribed to the latest data monthly from metroscan
http://metroscan-online.software.informer.com/. We printed out updated mailing lists everyday and I learned to hate my Pitney Bowes machine.
This was just pure shotgun marketing sending it everywhere campaign but the data justified the return in investment and unless you have neighborhoods that have the same flaw in construction and eventually will end up needing a bat exclusion or more then half of the yards have recurring mole problems I would not use the shot gun method.
If I was gonna consider bulk mailings I would approach it from a different angle and farm the people's names and not the residence addresses you come in contact with, people you done business with or left one of your mole inspection flags in their yard. Have a kind of
keep your name out front campaign. This way you can work on a overall branding campaign in a different way like a contest for those who have liked your page on Facebook or better yet shared it with their friends.
Nick you got a great logo don't be afraid to flaunt it out in the community like on little league t-shirts and sponsoring boy scout and girls scout events and other community related things.
Look to find out who publishes the local home owner association newsletters. More people will save a newsletter before anything we can throw at them after the refrigerator magnets, fly swatters, and beverage coasters. I always expected my post cards to be trashed but by branding I established name recognition before they had the need. In the end it was easier, to run ads in newsletters then it was to have a personal relationship with an asst, Pitney Bowes Reps, printers and the post office.
On a side note very little unsolicited mail ever gets opened or seen in my house and immediately hits the trash can.