Posted By: Mira Trapper
Fur needs your support . - 02/20/09 02:05 PM
Make sure to channel this request to your own network of hunters , trappers and others that understand how important it is to keep fur in the market place, against the the ARA deceits. Make your vote and the votes of your friends count.
MAKE YOUR VOICE HEARD!
http://www.greenwashingindex.com/ad_single.php?id=3767
Activists have posted our Fur is Green "Eco-Fashion" ad on a new
"GreenwashingIndex" site. Ratings are an average of all postings,
with 1 meaning "an authentic green product" and 5 meaning "total
greenwashing". So every posting counts!
Please bring the discussion back to what we actually say in the ad -
fur is "green" because it is the product of sustainable use of a
renewable natural resource, and also because it is very long-lasting.
(Over the 20-30 or more years a fur coat will serve, many other coats
would have been produced and discarded.)
As for the activist claims about fur dressing, remind them that
dressing is explained in the website (http://www.furisgreen.com/)
that is referenced in the ad.
In any case, virtually ALL clothing is processed and dyed in some
way; all products have some impact on the environment - and we
acknowledge this on our website.
Activist complaints that we were being deceptive were rejected by the
Canadian Advertising Standards Council.
It's great that we have started a discussion, but don't let activists
run the agenda again; make your voice count in this battle for hearts
and minds!
MAKE YOUR VOICE HEARD!
http://www.greenwashingindex.com/ad_single.php?id=3767
Activists have posted our Fur is Green "Eco-Fashion" ad on a new
"GreenwashingIndex" site. Ratings are an average of all postings,
with 1 meaning "an authentic green product" and 5 meaning "total
greenwashing". So every posting counts!
Please bring the discussion back to what we actually say in the ad -
fur is "green" because it is the product of sustainable use of a
renewable natural resource, and also because it is very long-lasting.
(Over the 20-30 or more years a fur coat will serve, many other coats
would have been produced and discarded.)
As for the activist claims about fur dressing, remind them that
dressing is explained in the website (http://www.furisgreen.com/)
that is referenced in the ad.
In any case, virtually ALL clothing is processed and dyed in some
way; all products have some impact on the environment - and we
acknowledge this on our website.
Activist complaints that we were being deceptive were rejected by the
Canadian Advertising Standards Council.
It's great that we have started a discussion, but don't let activists
run the agenda again; make your voice count in this battle for hearts
and minds!