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When to start advertising #5373953
01/19/16 03:02 PM
01/19/16 03:02 PM
Joined: May 2014
Posts: 4,828
Southwest Michigan
M
Michigan Trappin Offline OP
trapper
Michigan Trappin  Offline OP
trapper
M

Joined: May 2014
Posts: 4,828
Southwest Michigan
This will be only my second year doing ADC work. In the northern areas when should I start advertising?


Every day is a gift from GOD, don't waste it!!

If they have plenty of food, give them something interesting to smell
Re: When to start advertising [Re: Michigan Trappin] #5374058
01/19/16 04:09 PM
01/19/16 04:09 PM
Joined: Dec 2006
Posts: 1,476
Central IA
TRapper Offline
trapper
TRapper  Offline
trapper

Joined: Dec 2006
Posts: 1,476
Central IA
Now...now is best time to get advertising going...when time in field is slow is when you should ramp up your marketing and advertising

Re: When to start advertising [Re: Michigan Trappin] #5374076
01/19/16 04:25 PM
01/19/16 04:25 PM
Joined: Dec 2006
Posts: 1,476
Central IA
TRapper Offline
trapper
TRapper  Offline
trapper

Joined: Dec 2006
Posts: 1,476
Central IA
But also dont forget to advertise when u are in overdrive mode...that is when most forget

Re: When to start advertising [Re: Michigan Trappin] #5374133
01/19/16 05:16 PM
01/19/16 05:16 PM
Joined: Jan 2014
Posts: 25
Michigan
DaveK Offline
trapper
DaveK  Offline
trapper

Joined: Jan 2014
Posts: 25
Michigan
Winter can sting. There is work, it just costs much more to find it.

Re: When to start advertising [Re: Michigan Trappin] #5374301
01/19/16 07:05 PM
01/19/16 07:05 PM
Joined: Apr 2010
Posts: 111
NM
H
HD_Wildlife Offline
trapper
HD_Wildlife  Offline
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Joined: Apr 2010
Posts: 111
NM
Thinking through what you are targeting and whether folks are calling for it at the time is one aspect, though really this depends, what form of advertising are you talking about?

Internet ads you can run immediately, some other advertising can take longer to implement or require special timing. I'm no guru in this arena but for the species I work with I've limited my seasonal advertising (that which can be turned on and off quickly) to when I know the species are either most active or when the bulk of calls come in.

If you are running rather a billboard versus internet marketing, that billboard is designed to have folks remember you on a longer term and be seen throughout town as part of a campaign. We looked into the billboard option with clear channel here years ago, most of the locations were not worth the dollars they were asking, but their goal was to have you seen across the city in heavy traffic areas.

I laugh at the moment remembering asking her (the sales rep) what do they do if I have pigeons on my billboard mucking up my signage?

Received a bit of a blank stare...

Internet, Phone Book, Billboard, Radio, TV, Cards at the Local Stores, etc... all different really in terms of how quickly you can mobilize them and how they work.

Just my .02 but really to me depends on your goal in terms of species and in terms of types of calls (exclusion, trapping, etc...) and so many other cursory factors....

We did a local magazine that goes out pretty wide in the city, to my knowledge no calls came from that and I could have done about 5 years of internet marketing for the cost!

R.O.I.

Important letters!

Re: When to start advertising [Re: Michigan Trappin] #5374659
01/19/16 09:38 PM
01/19/16 09:38 PM
Joined: Dec 2006
Posts: 1,476
Central IA
TRapper Offline
trapper
TRapper  Offline
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Joined: Dec 2006
Posts: 1,476
Central IA
also you can go in now and set up google adwords campaigns and set a date on them when to start and when to stop...can pick to only have them show up when someone in your service area is searching, etc.

Re: When to start advertising [Re: Michigan Trappin] #5377065
01/21/16 09:31 AM
01/21/16 09:31 AM
Joined: Aug 2011
Posts: 4
NE, NC
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Big Bear Wildlif Offline
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Big Bear Wildlif  Offline
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Joined: Aug 2011
Posts: 4
NE, NC
I always keep some adds going all winter, then when the phone starts again depending on weather. I turn it on. usually around April 1


Be Green, Buy Fur.
NE- NC
Re: When to start advertising [Re: Michigan Trappin] #5378126
01/21/16 08:16 PM
01/21/16 08:16 PM
Joined: Jan 2015
Posts: 15
Dayton, Ohio
C
chrisobanion Offline
trapper
chrisobanion  Offline
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Joined: Jan 2015
Posts: 15
Dayton, Ohio
IMO you should have started advertising before your business opened...

Re: When to start advertising [Re: chrisobanion] #5378944
01/22/16 08:26 AM
01/22/16 08:26 AM
Joined: May 2014
Posts: 4,828
Southwest Michigan
M
Michigan Trappin Offline OP
trapper
Michigan Trappin  Offline OP
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M

Joined: May 2014
Posts: 4,828
Southwest Michigan
Originally Posted By: chrisobanion
IMO you should have started advertising before your business opened...


Thanks. I'm talking about a annual/seasonal advertising campaign


Every day is a gift from GOD, don't waste it!!

If they have plenty of food, give them something interesting to smell
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